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News > American Eurocopter maps out its business strategy

American Eurocopter maps out its business strategy

Airbus Helicopters business strategy meeting

February 12, 2012

American Eurocopter is positioned to build on its technical and commercial successes in the United States, with the goal of stepping up helicopter delivery rates, expanding its engineering team, growing the assembly line and training capabilities and capturing new business in the civil and military sectors.

This forward-looking view was provided today in Dallas, Texas, by Marc Paganini, President and CEO of American Eurocopter, during the opening day press briefing at Heli-Expo 2012.

Speaking to international reporters, Paganini said a total of 3,000 Eurocopter helicopters have been delivered into the U.S. since the company’s initial presence in 1957, with American Eurocopter attaining the no. 1 position in the U.S. civil turbine market for 11 consecutive years.

Outlining American Eurocopter’s near-term goals for the 2012-2014 timeframe, he stated the company’s U.S. deliveries will ramp-up from 150 to 200 helicopters annually.  Paganini noted that an increasing number of these are U.S.-built and certified as “made in America” rotary-wing aircraft.  This represents a model of excellence for Eurocopter’s “globally local” philosophy, as American Eurocopter is now established as a true full-capability U.S. helicopter manufacturer, he added.

With the U.S. continuing as the world’s largest single helicopter market, American Eurocopter is retaining an important share of the business – bringing in 35 percent of Eurocopter’s overall bookings in 2011 and 30 percent of the year’s total deliveries.

Paganini said a key evolution of the U.S. annual revenues has been the military market’s increasing importance, paced by the production of U.S. Army UH-72A Light Utility Helicopters – which are supplied by EADS North America, the program prime contractor and American Eurocopter’s parent company. 

In 2011, 32 percent of American Eurocopter’s revenue was from the military sector, with civil/parapublic business representing 44 percent, while support and services accounted for 24 percent.

American Eurocopter will provide its backing in the EADS North America/Lockheed Martin industry team’s pursuit of the U.S. Army Armed Aerial Scout helicopter contract, while responding to future requirements of the U.S. Army, Navy, Marine Corps and homeland security in leveraging Eurocopter’s extensive investment in rotorcraft research and development – including high-speed flight, advanced systems and avionics, vertical unmanned aerial system and hybrid technologies.

Paganini concluded with his company’s objectives as part of EADS’ “Vision 2020” corporate strategic roadmap, which include expanding the U.S.-based engineering team to more than 250 persons and increasing the overall staff to 2,000 employees, while maintaining a more than 50 percent share of the American civil market and expanding its military market share to over 25 percent.

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